The principle is precisely the fact of taking advantage of one’s relationships to progress in the professional context, so it is not surprising to find the term “link” on the official badge. Networking is the foundation of LinkedIn™. The founders of LinkedIn™ have never communicated specific information concerning the choice of text, colors and formatting of their icon, nevertheless it is easy to guess the meaning of this expression. The entire LinkedIn™ logo is made up of two words: “linked” and “in”, which mean “linked” and “in” respectively. A logo whose appearance is fully consistent with the values and foundations. We feel that the creators of this graphic charter want to create something that is easy to remember and which is the very extension of the website. The design of this logo is simple and uncluttered, it goes straight to the point without any particular embellishment. Indeed, LinkedIn™ is similar to a tool allowing, for example, to recruit new talents, in particular thanks to research by skill. This directly establishes a studious, almost rigid atmosphere which reflects its line of conduct of being a social network linking companies to each other, according to their degree of knowledge. Since its launch, the social platform has always had a sober and smart graphic charter that aspires seriously. On LinkedIn™, it’s not about inviting users to be your friends, we’re talking about linking up with connections in a professional setting. To get connections, a connection request from your side or theirs needs to be approved. The principle of LinkedIn™ is to build your own professional network based on your already acquired relationships. It is based on the principle of social networking, that is to say the fact of developing one’s relationships by using one’s network, in order to achieve a professional objective. However, do you know its history, do you know why the LinkedIn™ logo bears these colors? Discover the origin of its logo and its usefulness!Ĭreated in 2003 by Reid Hoffman and 4 other IT engineers, LinkedIn™ is today the leading BtoB social network (from professional to professional) in the world since it currently has 750 million users. When you hear “LinkedIn™”, you probably think of this famous blue and white crest. More than a graphic representation, LinkedIn ™ has made it a real sales and marketing force. Moreover, in 20 years, the LinkedIn™ logo has always kept its outline and only a few details have come to update it. LinkedIn™ is an anchored visual identity that greatly contributes to its notoriety.
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